Tag: market

We have realized here in Michigan, and across the country that there is an underserved market segment in pool construction. There is a pretty sweet spot between basic and extraordinary that just isn’t being addressed. As a result, there are pretty special pools that just aren’t being built. The Pool Guy would love to mentor […]

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Our specialty market in Michigan wasn’t always the way that it is today. It took us deciding the types of projects we wanted to create, and then introducing the ideas to people for them to say yes. It took thinking into the next big thing, and attracting the right customers for the right types of […]

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